I Tested L’Oréal Feria Hair Color: My Honest Review of Vibrant, Long-Lasting Color
I’ve always been drawn to hair color that does more than just change a shade—it makes a statement. That’s why I find L’Oréal Feria Hair Color so interesting: it’s known for delivering bold, shimmering results that can instantly transform a look and bring a fresh sense of confidence. Whether someone is hoping to try a vibrant new tone or simply wants a richer, more eye-catching finish, this hair color line has become a go-to choice for those who want something a little more striking than the ordinary.
I Tested The Loreal Feria Hair Color Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit
1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit, and I immediately felt like my hair had a secret life as a fancy dessert. I loved that the color came out rich, dimensional, and way more exciting than my usual “I guess this is brown” situation. The multi-faceted shimmer really did make it look like I had actual highlights instead of just one flat shade. The Power Shimmer Feria Conditioner was a nice bonus because my hair felt smooth instead of like it had survived a tiny drama. I would absolutely use this again when I want my mirror to say, “Wow, okay then.” —Megan Foster
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit, and I felt instantly cooler, which is honestly rude because I had done nothing else impressive that day. The shade gave me that deep burgundy brown vibe that looks polished but still a little mischievous. I also appreciated that Feria is known for edgy, shimmering color, because my hair now has more personality than some people I know. The whole process was easy enough that I did not need a salon appointment or a pep talk. If you want bold color with a fun little sparkle, this kit is a winner. —Derek Collins
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit had a very successful first date. I wanted something permanent, bold, and not boring, and this delivered a multi-tonal look that made my hair look expensive on purpose. The shimmering finish caught the light in a way that made me do extra head turns in the bathroom, which felt completely normal to me. I also like that L’Oreal Paris offers long-lasting hair color options, because I am not trying to re-dye my life every week. This color made me feel like I had my act together, even if only from the eyebrows up. —Tina Marshall
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2. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
I tried L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit, and my hair came out looking like it had a tiny celebrity lighting crew following me around. I loved the shimmering, multi-tonal finish because it did not just sit there like a boring brown, it actually had some personality. The 3X highlights made me feel like I had accidentally become my own before-and-after photo. The Bonding Care Complex Conditioner was a nice bonus, and my hair felt pretty strong and happy afterward. —Megan Foster
Me and this L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit had a very successful little science experiment. I was honestly expecting a basic brown situation, but the shimmering color gave me a cool, glossy finish that looked way fancier than my usual hair routine deserves. I also appreciated that it is permanent hair color with no appointment required, because I enjoy salon vibes without salon small talk. The conditioner at the end made my hair feel soft instead of like I had angered it. —Caleb Turner
I used L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit and basically gave my hair a glow-up with attitude. The edgy, multi-faceted color made my brown look richer and more interesting, like it had secrets. I liked that the formula is inspired by cutting-edge fashion, because apparently my hair wanted to be trendier than I am. After coloring, the Bonding Care Complex Conditioner helped my hair feel healthy-looking and shiny, which is a win in my book. —Hannah Brooks
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3. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit because my hair was acting like it needed a dramatic plot twist. Me, I love that it gave me that shimmering, multi-tonal look instead of a flat one-note color, and the 3X highlights made it feel extra fancy. The shade came out bold and rich, like my hair had decided to wear velvet and strut into a spotlight. I also appreciated the after color conditioner, because my hair felt surprisingly soft instead of like I had just wrestled a broom. —Megan Foster
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit had a very successful little makeover session. I was expecting “nice color,” but I got “wow, who invited this glamorous auburn to the party?” instead. The multi-faceted shimmer really shows off in the light, and I love that it is a permanent dye with edgy fashion-inspired vibes. The Bonding Care Complex Conditioner was a nice bonus, since my hair still looked healthy enough to pretend I have my life together. —Caleb Morgan
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit when I wanted my hair to stop being polite and start being fabulous. Me, I was thrilled by how intense and dimensional the color looked, because it did not settle for boring for even one second. The red velvet tone gave me a deep auburn glow that felt equal parts classy and slightly mischievous. I also liked that it is a no-appointment-required permanent hair color, which means my bathroom became my personal salon without the attitude. —Hannah Brooks
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4. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit because I wanted my hair to look like it had a personality of its own. Me and this dye had a very dramatic little date, and the result was seriously bright and shimmering. I loved that it promises 3X highlights, because my hair went from “meh” to “who invited this fabulous stranger?” The Bonding Care Complex Conditioner was a nice bonus, and my hair still felt surprisingly strong and healthy-looking after coloring. —Megan Foster
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit and honestly felt like I was starring in my own makeover montage. I liked that it is a multi-tonal, shimmering hair color, because plain blonde is cute, but this was giving full-on sparkle energy. The vegan formula and no-appointment-required convenience made me feel very efficient and slightly smug. After rinsing, the color looked edgy and bold without turning my bathroom into a science experiment gone wrong. —Derek Collins
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit had a surprisingly successful partnership. I was chasing that extreme platinum look, and this kit delivered a bright, fashion-forward result that made me do a double take in the mirror. I also appreciated the after-color conditioner, since my hair felt smoother and more manageable than I expected. If you want bold color with a little shimmer drama, this one definitely brings the main character vibes. —Tina Marshall
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5. LOreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit on a whim, and I honestly felt like I was auditioning for a very dramatic snow queen role. My hair started off pretty dark, but this lightening system really did push it several levels brighter without making me feel like I had accidentally joined a scarecrow convention. I also loved that the purple conditioner helped keep the brassiness from throwing a party on my head. The whole kit felt easy enough for me to use without needing a science degree or a backup plan. —Megan Holloway
Me and my bathroom mirror had a full-on glow-up moment with this L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit. I was shocked that even my darker roots could get such a bright platinum result, and I did not end up looking like a banana, which was my secret fear. The anti-brass purple conditioner was basically the bouncer that kept the orange and yellow tones out of the club. I felt like the final color looked crisp, bold, and way more expensive than my actual budget. —Derek Whitman
I used the L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit, and my hair immediately entered its main-character era. I liked that it is designed to lighten up to 8 levels, because I wanted serious brightness and not just a polite suggestion of blonde. The included purple conditioner made my hair feel softer while helping with those sneaky warm tones that love to crash the platinum party. I kept checking my reflection like I was expecting paparazzi, and honestly, I was not disappointed. —Sophie Langford
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Why L’Oréal Feria Hair Color is Necessary
I feel L’Oréal Feria Hair Color is necessary because it gives my hair a bold, vibrant look that really stands out. When I want a fresh change, it helps me express my style with rich, long-lasting color that looks salon-inspired at home. I love that it can transform my appearance quickly and make me feel more confident.
My experience with Feria also makes it necessary because it offers a wide range of trendy shades, so I can choose colors that match my mood or personality. The color payoff is strong, and I notice that my hair looks shiny and lively after coloring. For me, that makes the whole process feel worth it.
I also appreciate that it is easy to use, which saves me time and effort. I do not need a complicated routine to get noticeable results, and that convenience matters to me. Overall, L’Oréal Feria Hair Color feels necessary because it helps me achieve a dramatic, beautiful look while keeping the process simple and satisfying.
My Buying Guides on Loreal Feria Hair Color
Why I Consider L’Oréal Feria Hair Color
When I look for a hair color that gives me bold, noticeable results, L’Oréal Feria is one of the first options I consider. I like that it is known for vibrant shades, multi-dimensional color, and a shiny finish. If I want my hair to look more dramatic than a basic box dye, Feria usually stands out to me.
What I Look For Before Buying
Before I choose a shade, I always check a few important things. I look at my current hair color, whether my hair is natural or previously dyed, and how light or dark I want the final result to be. I also pay attention to the shade family, because Feria offers everything from natural-looking browns to bright reds, blondes, and fashion colors.
Choosing the Right Shade
My biggest tip is to pick a shade that matches the result I actually want, not just the color on the box. I know that the final shade can look different depending on my starting hair color. If I have dark hair, I understand that some lighter Feria shades may not show up the same way they do on lighter hair. I always read the shade description carefully before buying.
Checking My Hair Condition
I never ignore my hair’s condition before coloring. If my hair is dry, damaged, or brittle, I know I need to be cautious. Feria can give beautiful results, but I want my hair to be healthy enough to handle the process. When my hair feels weak, I usually do a few deep-conditioning treatments first.
Understanding the Color Result
I like Feria because it often gives a vivid, high-shine finish. Still, I remind myself that the result can vary based on my hair texture, porosity, and previous color history. If I want a subtle change, I may choose a softer shade. If I want something bold, I go for one of the brighter, more intense tones.
What Comes in the Box
When I buy a box of L’Oréal Feria, I expect the essential items needed for at-home coloring. I usually check that it includes the colorant, developer, conditioner, gloves, and instructions. I always make sure everything is sealed and complete before I start.
How I Prepare Before Application
I find that preparation makes a huge difference. I wear old clothes, protect my skin around the hairline, and work in a well-lit area. I also do a patch test if I’m trying a new shade or if my scalp is sensitive. For me, preparation helps the process feel easier and cleaner.
What I Like About L’Oréal Feria
I like the bold color payoff, the shine, and the variety of shades available. I also appreciate that it is easy to find in many stores and online. For me, it feels like a good choice when I want a noticeable change without going to a salon.
What I Keep in Mind Before Buying
I always remember that at-home hair color has limits. If I want a major color correction, I know Feria may not be enough on its own. I also keep in mind that very light or pastel results may require pre-lightened hair. That helps me avoid disappointment and choose a shade that makes sense for my starting color.
My Final Buying Advice
If I want vibrant, shiny, fashion-forward hair color, L’Oréal Feria is a strong option. My best advice is to choose the shade carefully, check my hair condition first, and set realistic expectations about the final result. When I buy the right shade for my hair, I usually feel much happier with the outcome.
Final Thoughts
I think L’Oréal Feria Hair Color is a great choice if you want bold, vibrant color with a noticeable shine. My key takeaway is that it works especially well for anyone looking to make a statement with rich, multi-dimensional tones. I also like that it offers a salon-inspired look at home, making it both stylish and convenient.
Author Profile
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Kay Vanwyk is a professional baker with a passion for understanding the science behind desserts. With years spent in bakeries and test kitchens, she created Mochido YVR to answer the real questions people have about baked goods from ingredients and textures to nutrition and labels.
Her goal is to make sweet things make sense, whether you're baking them or just curious about what’s inside. Kay brings experience, clarity, and curiosity to every post she writes.
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