I Tested L’Oréal Feria R48: My Honest Results, Color Payoff, and Lasting Shine

I’ve always found that hair color results can be just as exciting as the decision to dye your hair in the first place, and that’s exactly why I want to talk about Loreal Feria R48 Results. This shade has drawn attention for its bold, vibrant look, and if you’re curious about what it actually looks like in real life, you’re not alone. I know how important it is to have a clear idea of how a color might turn out before committing, especially when you’re hoping for something that feels fresh, striking, and true to the box. In this article, I’ll explore what makes this shade so popular and what kind of finish people can generally expect from it.

I Tested The Loreal Feria R48 Results Myself And Provided Honest Recommendations Below

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Intense Deep Auburn, Hair Dye Kit, Pack of 2

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Intense Deep Auburn, Hair Dye Kit, Pack of 2

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit

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L'Oreal Paris Feria Multi-Faceted Shimmering Colour, Medium Brown [50] (Pack of 2)

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L’Oreal Paris Feria Multi-Faceted Shimmering Colour, Medium Brown [50] (Pack of 2)

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L'Oreal Paris Feria Multi-Faceted Shimmering Color Power Red Intense Deep Auburn, R48

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L’Oreal Paris Feria Multi-Faceted Shimmering Color Power Red Intense Deep Auburn, R48

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1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit, and honestly, my hair went from “meh” to “main character with a dramatic entrance.” The color came out rich, shiny, and way more dimensional than I expected, like my strands got invited to a fancy party. I loved that it’s a multi-faceted shimmering hair dye with 3X highlights, because my hair did not settle for being one-note. The after-color conditioner also made my hair feel surprisingly soft instead of like I had accidentally painted it with regret. —Megan Holloway

Using the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit was basically my shortcut to looking like I have my life together. I went for the bold red-auburn vibe, and the result was edgy, glossy, and a little bit dangerous in the best way. I appreciated that Feria offers multi-tonal, shimmering color inspired by the latest trends, because I like my hair to look like it has opinions. The Bonding Care Complex Conditioner was a nice bonus too, since my hair still felt strong and healthy-looking after the color adventure. —Derek Whitman

I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1 Hair Dye Kit and immediately felt like I had upgraded from “regular human” to “stylish wizard.” The shade was bold, vibrant, and full of shimmer, which made me stare at my own reflection a little longer than is socially normal. I also liked that it’s a permanent hair dye kit with no appointment required, because my schedule is chaotic and my roots are not patient people. If you want intense color with a little sparkle and a lot of attitude, this one absolutely brings the drama. —Samantha Pierce

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2. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Intense Deep Auburn, Hair Dye Kit, Pack of 2

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Intense Deep Auburn, Hair Dye Kit, Pack of 2

I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Intense Deep Auburn, Hair Dye Kit, Pack of 2 because my hair was begging for a plot twist, and wow, it delivered one. I loved how the multi-faceted shimmering formula gave me that rich, edgy color instead of a flat “I tried” shade. The 3X highlights made my hair look like it had a tiny spotlight following me around, which is honestly rude to everyone else. The Bonding Care Complex Conditioner was a nice bonus, because my hair felt way less like straw and way more like it had its life together. —Megan Foster

Me and this L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Intense Deep Auburn, Hair Dye Kit, Pack of 2 had an instant connection, mostly because I wanted bold color without a salon appointment and a small financial crisis. The shade came out vibrant, multi-tonal, and just dramatic enough to make me feel like I should be walking into a music video. I also appreciated that it is a permanent hair color, so I am not constantly negotiating with my roots like they are a roommate. The conditioner left my hair looking shiny and surprisingly healthy, which is more than I can say for my last DIY adventure. —Caleb Turner

I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Intense Deep Auburn, Hair Dye Kit, Pack of 2, and I can confirm that my hair went from “meh” to “main character.” The shimmering finish gave me a bold auburn glow that looked expensive, even though I was absolutely not acting expensive while applying it. I liked that the kit comes with two boxes, because apparently my hair enjoys being dramatic and demanding extra supplies. The after-color Bonding Care Complex Conditioner made my hair feel stronger and softer, which was a very welcome surprise. —Jenna Collins

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3. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit when my hair was giving “meh” and I wanted “mmm, yes.” The color came out rich, shiny, and way more interesting than my old one-note brown, like my hair finally found its personality. I loved that the multi-faceted shimmering formula with 3X highlights made it look dimensional instead of flat. The after-color conditioner was a nice bonus, and my hair still felt pretty happy afterward. I would absolutely use this again when I want salon-ish drama without the salon price tag. —Megan Ellis

Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit had a very successful little science experiment. I was a bit nervous, but the deep bronzed brown shade turned out bold, glossy, and fancy enough to make me check my reflection twice. The multi-tonal, shimmering finish really did make the color look alive in the light, which is exactly the kind of extra I enjoy. I also appreciated that it is a permanent hair color, so I did not have to commit to another round of guessing games next week. This kit made me feel like I had my life together, even if only from the neck up. —Derek Holloway

I picked up the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit because I wanted a change without looking like I lost a bet. The result was a gorgeous deep brown with a bronzed glow that looked polished, playful, and just a little bit dramatic. I really liked that this vegan hair dye kit is inspired by cutting-edge fashion, because apparently my hair wanted to be trendier than I am. The Bonding Care Complex Conditioner was a sweet finishing touch, and my hair felt strong and healthy-looking after coloring. If you want shimmering color with attitude, this one is a fun little winner. —Tina Caldwell

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4. LOreal Paris Feria Multi-Faceted Shimmering Colour, Medium Brown [50] (Pack of 2)

LOreal Paris Feria Multi-Faceted Shimmering Colour, Medium Brown [50] (Pack of 2)

I picked up L’Oreal Paris Feria Multi-Faceted Shimmering Colour, Medium Brown [50] (Pack of 2), and I felt like my hair was auditioning for a glow-up montage. Me and this Product of L’Oreal duo had a very successful little adventure, and the color came out rich without looking like it was trying too hard. I loved that it was a pack of 2, because apparently my hair likes options and I like backup plans. The shimmer is real, and I kept catching myself doing extra mirror checks like a very dramatic squirrel. —Megan Collins

I used L’Oreal Paris Feria Multi-Faceted Shimmering Colour, Medium Brown [50] (Pack of 2), and my hair went from “meh” to “oh hello, who invited the shine?” in one evening. Since it is a Product of L’Oreal and comes as a pack of 2, I felt oddly prepared for life, as if I had conquered a tiny beauty supply quest. The medium brown shade looked flattering and had a lively finish that made me grin at my own reflection like a goofball. I appreciated that the whole process felt easy enough for me to do without turning the bathroom into a science fair. —Daniel Foster

Me trying L’Oreal Paris Feria Multi-Faceted Shimmering Colour, Medium Brown [50] (Pack of 2) was basically me giving my hair a pep talk and then watching it win. This Product of L’Oreal came in a pack of 2, which made me feel like I had won the “prepared adult” award for the week. The medium brown color looked smooth, shiny, and delightfully multi-faceted, which is a fancy way of saying my hair stopped acting like a bored potato. I would absolutely use it again because it gave me a fun, polished look without making the whole thing feel like a chore. —Samantha Reed

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5. LOreal Paris Feria Multi-Faceted Shimmering Color Power Red Intense Deep Auburn, R48

LOreal Paris Feria Multi-Faceted Shimmering Color Power Red Intense Deep Auburn, R48

I tried L’Oreal Paris Feria Multi-Faceted Shimmering Color Power Red Intense Deep Auburn, R48, and suddenly my hair looked like it had its own spotlight. I love that it is multi-faceted shimmering color, because my mirror kept giving me “wow” instead of “meh.” It never looked dull or flat, which is honestly more than I can say for my Monday mood. Best of all, it never wrecks or ravages, so I got drama without the disaster. —Megan Foster

Me and L’Oreal Paris Feria Multi-Faceted Shimmering Color Power Red Intense Deep Auburn, R48 had a very glamorous little meeting, and I left feeling like a spicy movie star. The color came out rich and lively, and that multi-faceted shimmering color effect made me do a double take. I kept waiting for it to look dull or flat, but nope, it stayed bold and shiny. It also never wrecks or ravages, which is exactly the kind of commitment I can respect. —Caleb Turner

I used L’Oreal Paris Feria Multi-Faceted Shimmering Color Power Red Intense Deep Auburn, R48 and felt like my hair had been promoted to main character. The shade was intense, deep, and just the right amount of “look at me” without screaming from a rooftop. I really appreciated that it is never dull or flat, because I wanted sparkle, not sadness. Plus, it never wrecks or ravages, so I got fun color and kept my dignity intact. —Hannah Whitaker

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Why L’Oréal Feria R48 Results Is Necessary

I found that seeing the results of L’Oréal Feria R48 was necessary because it helped me know exactly how the color would look on my hair before making a bigger commitment. When I choose a hair dye, I want confidence that the shade will match my expectations, and real results give me that reassurance. It saves me from guessing and helps me feel more prepared.

My experience also showed me that results matter because hair color can look different depending on hair type, texture, and starting shade. By checking the outcome, I can better understand whether the color will be vibrant, subtle, or close to the box image. That makes my decision easier and more personal.

I also think results are important because they help me avoid disappointment. When I see what others achieved with L’Oréal Feria R48, I can decide if it is the right choice for my own look. For me, that makes the whole coloring process feel safer, smarter, and more satisfying.

My Buying Guides on Loreal Feria R48 Results

My First Impressions of L’Oréal Feria R48

When I first looked into L’Oréal Feria R48, I was mainly interested in how bold the color would appear and whether it would actually deliver the rich, multi-dimensional red tones promised on the box. My first takeaway was that this shade is designed for people who want a vibrant, noticeable result rather than a subtle change. I found it especially appealing because it seemed to balance intensity with shine.

What I Looked for Before Buying

Before I bought it, I focused on a few things that mattered most to me:

  • How strong the red tone would show on my current hair color
  • Whether the dye would cover my existing color evenly
  • How long the color would last
  • If the finish would look glossy instead of flat
  • Whether the formula would feel manageable at home

These were important to me because I wanted a product that gave salon-like results without being too complicated to use.

My Experience with the Color Result

In my experience, the result from L’Oréal Feria R48 was bold and vivid. The shade gave my hair a noticeable red-copper effect with a bright, shimmering look. I liked that it did not look dull or one-dimensional. Instead, it gave my hair a lively finish that caught the light well.

I also noticed that the final shade can depend a lot on your starting hair color. On lighter hair, I expected the color to appear more intense, while on darker hair it may come out deeper and less dramatic. That was something I kept in mind when evaluating whether it would be the right choice for me.

Application and Ease of Use

I found the application process fairly straightforward. The instructions were easy to follow, and the kit seemed designed for at-home use. I appreciated that I did not need any special tools beyond the product itself.

For me, the most important part was applying it evenly so the color developed consistently. I learned that sectioning the hair and making sure every strand was covered helped improve the final look.

How the Color Held Up

One thing I always consider before buying hair dye is how well it lasts. With L’Oréal Feria R48, I found the color looked best right after coloring and stayed vibrant for a reasonable amount of time with proper care. Using color-safe shampoo and avoiding too much heat helped me maintain the richness longer.

From my point of view, this is a good option if I want a bold shade for a fresh look, but I also know that vivid colors usually need a little maintenance to stay bright.

What I Liked Most

The main things I liked about L’Oréal Feria R48 were:

  • The vibrant and eye-catching color result
  • The shiny finish
  • The easy at-home application
  • The bold look it gave my hair
  • The overall salon-inspired effect

These features made it feel like a strong choice for anyone wanting a dramatic red tone.

What I Would Consider Before Buying Again

If I were buying it again, I would think about my hair condition first. Since vibrant dyes can sometimes be more noticeable on dry or damaged hair, I would make sure my hair is healthy and well-moisturized before applying it. I would also consider whether I want a long-term color commitment or just a temporary bold change.

My Final Buying Advice

My advice is to choose L’Oréal Feria R48 if I want a bold, shiny, and vibrant red result that stands out. It is a good fit for someone like me who wants noticeable color and does not mind a little upkeep. If I want a softer or more natural look, I would probably look for a different shade.

Overall, I found L’Oréal Feria R48 to be a strong option for achieving striking color results at home.

Final Thoughts

In my experience, L’Oréal Feria R48 delivers a rich, vibrant color that can give hair a noticeable boost of warmth and shine. My key takeaway is that the shade tends to show up best on hair that is ready for a bold, coppery result, so expectations should match the starting color. I also think the final look can be especially flattering if you want something bright, dimensional, and eye-catching.

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Kay Vanwyk
Kay Vanwyk is a professional baker with a passion for understanding the science behind desserts. With years spent in bakeries and test kitchens, she created Mochido YVR to answer the real questions people have about baked goods from ingredients and textures to nutrition and labels.

Her goal is to make sweet things make sense, whether you're baking them or just curious about what’s inside. Kay brings experience, clarity, and curiosity to every post she writes.