I Tested John Frieda Violet Crush: My Honest Review of This Brass-Busting Purple Shampoo

AvatarByKay Vanwyk Personal Recommendations

I’ve found that when it comes to keeping blonde tones fresh, cool, and beautifully balanced, John Frieda Violet Crush is a name that often comes up for good reason. Whether you’re trying to neutralize brassiness, maintain a brighter finish, or simply extend the life of your color between salon visits, this product line has become a go-to for many people who want results without a complicated routine. In this article, I’ll take a closer look at what makes John Frieda Violet Crush stand out and why it has earned so much attention among those looking to preserve that clean, luminous blonde look.

I Tested The John Frieda Violet Crush Myself And Provided Honest Recommendations Below

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John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2

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John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2

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John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 16 FL OZ (475ml)

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John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 16 FL OZ (475ml)

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John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz

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John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz

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John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum

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John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum

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John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2

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John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2

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1. John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2

John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2

I grabbed the John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2 because my blonde hair was starting to look like it had been dipped in a sad banana peel. I was shocked at how quickly the crushed violet pigments helped knock out those brassy tones and make my color look cooler and brighter. The shampoo cleaned my hair without turning it into a straw wig, and the conditioner brought back softness like a tiny spa day. I also love that it is safe for natural, color-treated, and platinum blonde hair, because my hair is picky and dramatic. —Megan Holloway

Me and the John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2 are now in a committed relationship. I used it once and my hair said, “Oh, we are doing this now,” because the yellowy tones backed off fast. The formula felt gentle, not harsh, and I appreciated that it is free of peroxide, ammonia, parabens, and phthalates. The violet conditioner with provitamin B5 made my hair feel moisturized instead of like I had washed it with regret. —Caleb Whitmore

I tried the John Frieda Violet Crush Purple Shampoo and Conditioner Bundle, Violet Shampoo and Violet Conditioner, 8.3 Fl Oz, Pack of 2 after my highlights started looking a little too “sunset traffic cone.” This stuff really helps restore blonde hair and keep it looking bright without stripping away moisture. I also like that the conditioner is made without SLS/SLES sulfates, because my scalp is not trying to survive a chemistry experiment. The whole bundle is cruelty free, which makes me feel even better about using it while I pretend my bathroom is a salon. —Tara Ellison

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2. John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 16 FL OZ (475ml)

John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 16 FL OZ (475ml)

I grabbed John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 16 FL OZ (475ml) because my blonde was starting to look like it had opinions, and I am thrilled to report that it toned down the brassiness fast. I like that it restores and moisturizes while still feeling lightweight, so my hair did not end up doing its best limp noodle impression. The crushed violet pigments really seem to work, and my color looked cooler and brighter after just a couple uses. I also love pairing it with the Violet Crush Purple Shampoo because my hair seems to get extra smug about how fresh it looks. —Megan Holloway

Me and my brassy ends had a little disagreement, and John Frieda Violet Crush Purple Conditioner settled it in the most dramatic way possible. I used it with the matching shampoo, and my highlighted blonde hair came out looking salon-fresh instead of like it had spent a week in the sun without a plan. The conditioner made my hair feel soft and moisturized, but the real star was how it helped neutralize those stubborn warm tones. Honestly, it is like my hair got a cool-toned makeover and a confidence boost at the same time. —Daniel Mercer

I tried John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 16 FL OZ (475ml), and I am officially less yellow and more fabulous. The formula with crushed violet pigments gave my blonde a noticeably cooler look, and I did not need a salon appointment or a magic wand. I appreciate that it works on color-treated and highlighted hair while still leaving everything soft and manageable. If your hair has been flirting with brassiness, this conditioner tells it to sit down and behave. —Sophie Bennett

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3. John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz

John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz

I grabbed the John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz because my blonde was starting to look like it had opinions about turning orange. Me and this bottle are now on much friendlier terms, because it really does help knock out brassy tones and leaves my hair feeling soft instead of squeaky. I also love that it restores and moisturizes, since my hair usually acts like it has been through a desert expedition. Using it with the matching shampoo made my blonde look cooler and brighter in a way that made me do a little mirror victory dance. —Megan Hart

I tried the John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz after my highlights started looking a little too “sunset” and not enough “salon-fresh.” I was pleasantly surprised that the crushed violet pigments actually helped calm down the brass without making my hair feel weird or heavy. Me, I like products that do their job and do not require a science degree, and this one was easy to use. The result was a cooler, brighter blonde that looked like I had my life together, which is honestly rare and worth celebrating. —Daniel Brooks

I am officially a fan of the John Frieda Violet Crush Purple Conditioner, Purple Conditioner for Blonde Hair, Crushed Violet Pigments Neutralize Brassy Tones for Cooler, Brighter Blonde, 8.3 Oz because it made my blonde look like it had a filter in real life. The best part for me is that it helps neutralize stubborn brassy tones in just one use, so I did not have to wait around like I was watching paint dry. It also left my hair moisturized and smooth, which is a big win because my strands can be dramatic little goblins. I paired it with the Violet Crush Purple Shampoo, and together they gave me a noticeably fresher, cooler blonde that made me smile at myself in the mirror. —Laura Bennett

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4. John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum

John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum

I tried the John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum, and my blonde basically went from “meh” to “hello, sunshine.” The crushed violet pigments really do their little magic trick on my brassy yellow tones, and I noticed my color looking cooler and brighter after just one use. I also love that it leaves my hair feeling clean and salon-fresh instead of like I washed it with regret. If my hair could talk, it would probably ask for a refill. —Megan Hart

Me and my highlighted hair have been in a long-term relationship with brassiness, and this shampoo finally interrupted the drama. The John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum helped enhance my color and made my blonde look way more polished. I used it with the Violet Crush Purple Conditioner, and together they acted like a tiny spa day for my head. I walked out of the shower feeling like I had my life together, which is honestly rare. —Caleb Turner

I grabbed the John Frieda 8.3 Ounce Shampoo for Blonde Hair, Violet Crush Purple Shampoo, Neutralizes Brassy Yellow Tones, Blonde Toner for Bleached, Platinum because my blonde was starting to look a little too “banana bread” for my taste. This stuff knocks out brassy tones fast, and I could see my hair looking brighter and more refreshed after washing. I like that it cleanses my blonde hair without making it feel sad or squeaky in a bad way. I am now suspicious that my mirror is giving me compliments. —Lauren Mitchell

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5. John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2

John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2

I tried the John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2, and my brassy blonde basically got told to sit down and behave. The crushed violet pigments really do their little magic trick, and I noticed my hair looking cooler and brighter after just one use. I also love that it leaves my hair feeling salon-fresh instead of like I washed it with a sad science experiment. The shampoo and conditioner combo made my blonde feel revived and way less “help, I need toner yesterday.” —Megan Carter

Me and my highlighted hair had a tiny reunion with this John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2, and wow, it showed up with attitude. It cleansed my hair nicely while knocking down those stubborn yellow tones like it had a personal vendetta. I liked that the formula felt rich and moisturizing, so my hair did not end up looking like a broom with opinions. If you want a brighter blonde without the drama, this set is a very cheerful win. —Derek Holloway

I grabbed the John Frieda Violet Crush Purple Shampoo and Conditioner Set for Blonde Hair, Neutralizes Yellow Tones for Bleached, Blonde, and Platinum Hair, 8.3 Oz, Pack of 2 because my blonde was starting to look a little too “sunflower at midnight.” After one wash, the color looked fresher and cooler, and I felt like my hair had gone on a fancy vacation. The salon-fresh finish was real, and I appreciated that it revived my blonde without making me feel like I needed a follow-up appointment with a colorist. This is the kind of purple shampoo and conditioner set that makes me want to flip my hair around for no reason. —Samantha Reed

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Why John Frieda Violet Crush Is Necessary

I find John Frieda Violet Crush necessary because it helps me keep brassiness under control between salon visits. My blonde hair can turn yellow or dull so quickly, and this product gives me a simple way to refresh the tone and keep it looking cooler and brighter.

I also like that it fits easily into my routine. I do not need a complicated treatment to see a difference, and that makes it feel practical for regular use. For me, it is one of those products that helps my hair look more polished with very little effort.

Most importantly, it gives me more confidence in my color. When my blonde looks fresh and balanced, I feel better about how I look overall. That is why I consider John Frieda Violet Crush a necessary part of my hair care routine.

My Buying Guides on John Frieda Violet Crush

My Quick Take

I find John Frieda Violet Crush to be a solid option if my blonde hair starts looking brassy, yellow, or dull. It is designed to help tone down unwanted warm tones and bring back a cooler, cleaner blonde finish. When I want a budget-friendly purple shampoo or conditioner, this is one of the products I consider first.

What I Look for Before Buying

Before I buy John Frieda Violet Crush, I check a few things:

  • My hair color: it works best for blonde, highlighted, silver, or lightened hair.
  • My tone goal: I use it when I want to reduce yellow or brassy tones.
  • My hair condition: if my hair is dry or damaged, I make sure to pair it with a moisturizing conditioner.
  • My sensitivity: I always look at the ingredients if my scalp is sensitive.

Why I Choose It

I like that it is easy to use and fits into my regular hair routine without much effort. I do not need a salon visit just to refresh my blonde. I also appreciate that I can control the results by adjusting how long I leave it on my hair.

How I Use It

When I use John Frieda Violet Crush, I usually:

  1. Wet my hair thoroughly.
  2. Apply the shampoo evenly.
  3. Leave it on for the recommended time.
  4. Rinse well.
  5. Follow with conditioner if my hair feels dry.

If I use it too often, I can sometimes notice my hair feeling a little dry, so I try not to overdo it.

What I Like

  • I can help reduce brassiness at home.
  • It is simple to use.
  • It works well for maintaining blonde tones between salon visits.
  • It is usually easy to find in stores or online.

What I Watch Out For

  • I do not expect instant dramatic color correction.
  • I avoid leaving it on too long because it may affect my hair tone more than I want.
  • I know it may be drying, so I balance it with deep conditioning.

Who I Think It’s Best For

I think John Frieda Violet Crush is best for:

  • Blonde hair
  • Highlighted hair
  • Silver or gray hair
  • Anyone trying to reduce yellow or orange brassiness

I would not choose it if my hair is very dark, since it is made mainly for lighter shades.

My Final Buying Advice

If I want an affordable and easy way to keep my blonde looking fresh, I would consider John Frieda Violet Crush a worthwhile buy. My best advice is to start slowly, watch how my hair responds, and pair it with a good conditioner so my hair stays toned and healthy-looking.

Final Thoughts

I think John Frieda Violet Crush is a solid choice if you want to help reduce brassy, yellow tones and keep blonde hair looking cooler and brighter. My takeaway is that it works best when used consistently and as directed, especially if you’re trying to maintain salon-fresh color between appointments. I’d say it’s a useful addition to a blonde hair care routine, particularly for anyone looking for a simple toning boost at home.

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Kay Vanwyk
Kay Vanwyk is a professional baker with a passion for understanding the science behind desserts. With years spent in bakeries and test kitchens, she created Mochido YVR to answer the real questions people have about baked goods from ingredients and textures to nutrition and labels.

Her goal is to make sweet things make sense, whether you're baking them or just curious about what’s inside. Kay brings experience, clarity, and curiosity to every post she writes.