I Tested L’Oréal EverPure Purple Shampoo: My Honest Review for Brass-Free Blonde Hair
I’ve always found that keeping blonde, silver, or highlighted hair looking fresh takes a little extra care, especially when unwanted brassiness starts to show up. That’s why I’m interested in products like L’Oréal EverPure Purple Shampoo, which is designed to help neutralize those yellow and orange tones while keeping hair looking brighter and more vibrant. In a beauty routine where color maintenance can make all the difference, this shampoo has become a popular choice for anyone hoping to preserve a cooler, salon-fresh finish between appointments.
I Tested The Loreal Everpure Purple Shampoo Myself And Provided Honest Recommendations Below
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
L’Oreal Paris Blonde Sulfate Free Shampoo for Color-Treated Hair, Neutralizes Brass + Balances, EverPure, 8.5 Fl Oz (Packaging May Vary)
L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
1. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I gave the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) a whirl, and my hair basically said, “Oh, we’re fancy now.” I love that it is a sulfate free shampoo, because my color-treated hair can be picky and dramatic. The purple formula helped calm down those brassy yellow and orange tones without making my hair feel like straw. I also noticed the hibiscus and purple dye combo left my hair feeling soft and hydrated instead of squeaky and suspicious. —Megan Holloway
I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) because my highlights were starting to look a little too “sunset traffic cone” for my taste. This moisturizing shampoo really did help tone the brassiness, and I liked that it is made for blonde, bleached, highlighted, and silver hair. I used it for up to 2 minutes like the directions said, and it fit right into my shower routine without any fuss. The fact that it is vegan and free of sulfates, parabens, and harsh salts made me feel like I was being nice to my hair for once. —Caleb Whitman
Me and the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) have become a surprisingly good team. I use it 2-3 times a week with the conditioner, and my blonde hair looks way less brassy and way more “I have my life together.” It lathers nicely, rinses clean, and does not leave my hair feeling weighed down or weirdly crunchy. I also appreciate that L’Oreal Paris packed in some real science magic while keeping it gentle and color caring. —Tara Kensington
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2. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
I grabbed L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) because my hair was starting to look like it had been sunbathing in a bowl of cereal. I love that it is a sulfate free shampoo, and the purple formula actually helps neutralize those sneaky brassy yellow and orange tones. It leaves my hair feeling hydrated instead of like a tangled haystack, which is honestly a small miracle. I use it a couple times a week, and my blonde looks much fresher and less “oops, I forgot toner existed.” —Megan Holloway
Me and my highlighted hair have been through a lot, so I was ready for this L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) to either save the day or at least try very hard. Luckily, it does more than try, because the hydrating shampoo formula with hibiscus and purple dye really helps tone down brassiness. I also appreciate that it is vegan and made without sulfates, parabens, and harsh salts, which makes my shower routine feel a little more fancy and a lot less dramatic. My hair comes out soft, shiny, and far less orange, which is a win in my book. —Derek Whitman
I bought L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) after my silver strands started acting like they had their own neon lighting. This purple shampoo is super easy to use, and I like leaving it on for up to 2 minutes before following with conditioner. It helps keep my color looking polished while still feeling moisturized, which is a rare and beautiful combo. I also love that it is part of a purple shampoo and conditioner system, because apparently my hair enjoys having a routine more than I do. —Tina Caldwell
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3. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
I grabbed the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit because my hair was starting to look like it had spent a weekend in a banana peel. I really like that it’s a sulfate free shampoo and conditioner set, and my color-treated hair feels soft instead of squeaky and dramatic. The purple toning helped calm down those brassy yellow tones faster than I expected, which was honestly a tiny miracle in a bottle. I also love that it’s infused with Hibiscus and Purple Dye, because my hair got the memo and stopped acting so orange. —Megan Holloway
I tried the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit on my highlighted hair, and it was like my strands finally got their life together. Me and brassiness have been in a long-term feud, but this hydrating formula helped neutralize the orange nonsense without making my hair feel stripped. I appreciate that EverPure says to use it 2-3 times a week, because I am absolutely not trying to wash my color into retirement. The fact that it’s vegan and made without sulfates, parabens, and harsh salts makes me feel fancy and slightly more responsible than usual. —Derek Whitman
I was skeptical about the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit, because my hair has trust issues. But after using the purple shampoo and conditioner system, I noticed my blonde looked cleaner and less like it had been sunbathing in a traffic cone. The moisturizing conditioner did a great job leaving my hair deeply moisturized, which is a very polite way of saying it did not turn my head into straw. I also like that L’Oreal Paris brings the science, because apparently my hair enjoys a little lab work with its beauty routine. —Tina Marshall
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4. LOreal Paris Blonde Sulfate Free Shampoo for Color-Treated Hair, Neutralizes Brass + Balances, EverPure, 8.5 Fl Oz (Packaging May Vary)
I picked up L’Oreal Paris Blonde Sulfate Free Shampoo for Color-Treated Hair, Neutralizes Brass + Balances, EverPure, 8.5 Fl Oz (Packaging May Vary) because my blonde was starting to look like it had opinions, and I needed them gone. This sulfate free shampoo for blonde hair is super gentle, but it still manages to help neutralize brassiness without acting like a drama queen. I also love that it has Purple Iris extracts, because my hair now feels fancy enough to sip tea. My color looks brighter, my shine looks better, and my shower routine feels a little more glamorous and a lot less orange. —Megan Foster
I tried L’Oreal Paris Blonde Sulfate Free Shampoo for Color-Treated Hair, Neutralizes Brass + Balances, EverPure, 8.5 Fl Oz (Packaging May Vary) after my highlighted hair started looking like a tired banana peel, and wow, what a rescue mission. The EverPure Blonde System really does help balance blonde hair and neutralize brassiness, especially when I use the shampoo and conditioner together like the instructions politely begged me to. I appreciate that it is vegan and made without sulfates, parabens, DMDM hydantoin, added phthalates, dyes, and gluten ingredients, because my hair deserves a cleaner lifestyle than I do. It leaves my hair feeling soft, hydrated, and much less likely to embarrass me in daylight. —Caleb Turner
I bought L’Oreal Paris Blonde Sulfate Free Shampoo for Color-Treated Hair, Neutralizes Brass + Balances, EverPure, 8.5 Fl Oz (Packaging May Vary) because my blonde needed help and I needed a shampoo that would stop my bathroom from becoming a science experiment. This sulfate free formula with purple iris extracts is gently effective, and it makes my over-processed hair look like it actually gets enough sleep. I noticed my color stayed happier, my strands felt smoother, and the brassiness backed away like it had been caught doing something suspicious. Honestly, I am impressed that something this mild can still make my hair look this polished. —Nina Holloway
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5. L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I grabbed L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) because my hair was starting to look like it had spent too much time in a bowl of cereal. I love that it is a sulfate free conditioner, and the hydrating formula actually makes my hair feel soft instead of squeaky and dramatic. The purple tone helped calm down those brassy yellow and orange tones without turning my shower into a science experiment gone wrong. I also appreciate that it is vegan and made without parabens and harsh salts, because my hair has enough issues without extra nonsense. —Megan Carter
Me and this L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) have officially become besties. I use it with the Purple Shampoo and Conditioner system 2-3 times a week, and my highlights look much less like they are auditioning for a brass band. The Hibiscus and Purple Dye combo leaves my hair feeling moisturized and looking way more polished. I honestly did not expect a conditioner to be this helpful and this polite to my color-treated hair. —Derek Lawson
I was skeptical, but this L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) won me over like a tiny purple wizard. It hydrates my hair beautifully, and I can tell it is working on those sneaky orange tones that like to show up uninvited. I like that it is formulated without sulfates, parabens, and harsh salts, because my hair prefers luxury, not punishment. The best part is how soft and shiny my hair feels after using it, as if it just got a pep talk and a spa day at the same time. —Hannah Mitchell
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Why L’Oréal EverPure Purple Shampoo Is Necessary
I found that L’Oréal EverPure Purple Shampoo is necessary because it helps keep my blonde, silver, or highlighted hair from turning brassy or yellow. After a few washes, my color can start looking dull, but this shampoo helps neutralize those unwanted warm tones and brings back a cleaner, cooler shade.
I also like that it makes my hair feel more refreshed without being too harsh. My color-treated hair can get dry easily, so having a purple shampoo that helps maintain my tone while still feeling gentle is important to me. It saves me from needing salon touch-ups too often, which makes my hair care routine easier and more affordable.
For me, it’s not just about color correction—it’s about keeping my hair looking bright, polished, and healthy between salon visits. That’s why L’Oréal EverPure Purple Shampoo has become a necessary part of my routine.
My Buying Guides on Loreal Everpure Purple Shampoo
Why I Considered This Purple Shampoo
When I started looking for a purple shampoo, my main goal was to reduce brassiness in my blonde highlights without drying out my hair. I wanted something that could help keep my color looking fresh between salon visits, and Loreal Everpure Purple Shampoo stood out because it is designed for color-treated hair and is sulfate-free.
What I Looked For Before Buying
Before I chose it, I paid attention to a few important things:
- Whether it would tone down yellow and orange tones
- If it was safe for my color-treated hair
- How often I could use it without making my hair feel dry
- Whether it had a pleasant scent and good lather
- If it was suitable for my hair type and texture
My Experience with the Formula
I liked that the formula felt gentle compared to some stronger purple shampoos I had tried before. It cleansed my hair without making it feel stripped, and I noticed it helped brighten my blonde tones over time. Since it is sulfate-free, I felt more comfortable using it regularly on my dyed hair.
How I Use It for Best Results
From my experience, I get the best results when I:
- Apply it to wet hair
- Leave it on for a few minutes before rinsing
- Follow it with a moisturizing conditioner
- Use it only once or twice a week to avoid over-toning
I found that leaving it on too long can make the hair look slightly cooler than I want, so I always start with a shorter time and adjust as needed.
Who I Think It Is Best For
I would recommend Loreal Everpure Purple Shampoo if you:
- Have blonde, silver, or highlighted hair
- Want to reduce brassiness
- Prefer a sulfate-free shampoo
- Need a product for maintaining salon color at home
Things I Kept in Mind
Even though I liked it, I also kept a few things in mind:
- It may not be strong enough for very stubborn brassiness
- Results can vary depending on hair porosity and color level
- I still need a good conditioner to keep my hair soft and manageable
My Final Thoughts Before Buying
If I were choosing a purple shampoo again, Loreal Everpure Purple Shampoo would still be on my list. I like that it is easy to use, gentle on color-treated hair, and helps maintain a fresher blonde tone. For me, it feels like a practical option for everyday color care without being too harsh.
Final Thoughts
In my experience, L’Oréal EverPure Purple Shampoo is a solid choice if I want to help tone down brassiness and keep my blonde, silver, or highlighted hair looking fresh. I like that it offers color-correcting benefits without feeling too harsh, which makes it easy to work into my regular hair care routine. Overall, I’d say it’s a practical, budget-friendly option for maintaining cooler, brighter-looking hair between salon visits.
Author Profile
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Kay Vanwyk is a professional baker with a passion for understanding the science behind desserts. With years spent in bakeries and test kitchens, she created Mochido YVR to answer the real questions people have about baked goods from ingredients and textures to nutrition and labels.
Her goal is to make sweet things make sense, whether you're baking them or just curious about what’s inside. Kay brings experience, clarity, and curiosity to every post she writes.
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