I Tested L’Oréal Black Cherry Hair Dye: My Honest First-Person Review

I’ve always found that a great hair color can do more than change how you look—it can completely shift how you feel. That’s why the rich, dramatic appeal of Black Cherry Hair Dye Loreal stands out to me as such a popular choice for anyone wanting a bold yet wearable transformation. With its deep blend of dark tones and subtle cherry-inspired warmth, this shade offers a striking balance between elegance and edge. Whether you’re drawn to it for a fresh seasonal update or simply want a color that feels a little more mysterious and dimensional, this hue has a way of making a statement without trying too hard.

I Tested The Black Cherry Hair Dye Loreal Myself And Provided Honest Recommendations Below

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 26 Black Cherry (Deepest Magenta), 1 Hair Dye Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 26 Black Cherry (Deepest Magenta), 1 Hair Dye Kit

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Schwarzkopf Color Ultime 1.3 Black Cherry Hair Dye, Permanent Intense Black with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures

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Schwarzkopf Color Ultime 1.3 Black Cherry Hair Dye, Permanent Intense Black with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures

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L'Oreal Paris Casting Creme Gloss, Black Cherry 360, 87.5g+72ml

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L’Oreal Paris Casting Creme Gloss, Black Cherry 360, 87.5g+72ml

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit

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1. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 26 Black Cherry (Deepest Magenta), 1 Hair Dye Kit

L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 26 Black Cherry (Deepest Magenta), 1 Hair Dye Kit

I tried L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 26 Black Cherry (Deepest Magenta), 1 Hair Dye Kit, and I immediately felt like my mirror was giving me a standing ovation. The color came out rich, bold, and delightfully dramatic, like my hair had decided to become the main character. I loved that Feria is multi-faceted permanent hair color, because the shimmer really made the shade look alive instead of flat. The whole process was quick, and I appreciated that it delivered that fashion-forward vibe without making me book a salon appointment. —Megan Holloway

Me and L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 26 Black Cherry (Deepest Magenta), 1 Hair Dye Kit had a very successful little science experiment together. I went in expecting “nice color,” and came out with a deep magenta-black that looked glamorous and slightly mysterious, like I had secrets and good lighting. The vitamin-infused shine serum gave my hair extra sparkle, and I was honestly impressed by how glossy everything looked afterward. I also liked the Bonding Care Complex Conditioner, because my hair felt soft and strong instead of like it had just survived a tiny thunderstorm. —Caleb Mercer

I used L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 26 Black Cherry (Deepest Magenta), 1 Hair Dye Kit, and now I keep catching myself in reflective surfaces like I am my own celebrity fan club. The shade is bold, vibrant, and exactly the kind of deep cherry drama I wanted, with that multi-faceted shimmer making it extra fun in the light. I also loved that it is a permanent hair dye kit with color that develops fast, because I do not have the patience of a saint. My hair looked shiny, felt happy, and gave me a confidence boost I was not prepared for. —Jenna Whitfield

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2. Schwarzkopf Color Ultime 1.3 Black Cherry Hair Dye, Permanent Intense Black with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures

Schwarzkopf Color Ultime 1.3 Black Cherry Hair Dye, Permanent Intense Black with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures

I tried Schwarzkopf Color Ultime 1.3 Black Cherry Hair Dye, Permanent Intense Black with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures, and honestly my hair went from “meh” to “main character with dramatic lighting.” I loved how the color cream spread easily, because I am not here for a wrestling match with a dye bottle. The Diamond Brilliance Serum really did its little magic trick and left my hair looking shiny, smooth, and way more expensive than it should. I also appreciated that it covered my grays without turning the whole process into a panic episode. —Megan Carter

Me and Schwarzkopf Color Ultime 1.3 Black Cherry Hair Dye, Permanent Intense Black with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures had a very successful first date. The color came out rich and bold, and it gave my hair that glossy, just-left-the-salon look without the salon drama. I was especially happy that it stayed vibrant after multiple washes, because I do not have time for a color that ghosts me. The kit was beginner friendly, and the instructions were clear enough that I did not need to call in backup. —Daniel Brooks

I used Schwarzkopf Color Ultime 1.3 Black Cherry Hair Dye, Permanent Intense Black with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures on my textured hair, and I was pleasantly shocked at how well it worked. The creamy formula made application super easy, and it left my hair feeling soft instead of like a broom auditioning for a horror movie. I also noticed the shine right away, which made the whole color look deeper and more polished. The fade-resistant finish is no joke either, because my shade still looks bold and fresh after several washes. —Tina Wallace

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3. LOreal Paris Casting Creme Gloss, Black Cherry 360, 87.5g+72ml

LOreal Paris Casting Creme Gloss, Black Cherry 360, 87.5g+72ml

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4. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit because my hair was begging for a personality upgrade, and wow, it delivered. I loved that it gave me that rich chocolate-cherry vibe without looking like I fell into a bowl of grape jelly. The multi-faceted shimmer really catches the light, so I keep flipping my hair around like I am in a shampoo commercial. The Power Shimmer Feria Conditioner made everything feel smooth and fancy, which is more than I can say for my usual “I just woke up” routine. —Megan Holloway

Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit had a very successful little glow-up moment together. I wanted something bold but not cartoonish, and this deep burgundy brown hit that sweet spot like a stylish plot twist. The color came out multi-tonal and shiny, so my hair now looks like it has secrets. I also appreciate that it is a permanent hair color, because I do not have the patience for a relationship with my dye that ends after one wash. —Derek Whitman

I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit and immediately felt like my mirror was being extra complimentary. The edgy shade gave me bold color with that shimmering finish Feria is known for, and I was honestly impressed by how vibrant it looked. I also liked that no appointment was required, because I enjoy hair color but not the whole “sit in a salon cape and make small talk” experience. If you want a fun change that turns heads, this one absolutely understood the assignment. —Tina Caldwell

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5. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit, and suddenly my hair looked like it had opinions and a better social life than I do. The color came out bold, shiny, and very much in the “I meant to do this” category. I loved that the multi-faceted shimmering formula gave me those 3X highlights, because plain hair is rude and this is not plain hair. The after-color conditioner made my hair feel surprisingly soft, which was a nice plot twist after I expected a straw situation. —Megan Foster

Me, being me, decided the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit was the perfect way to make my bathroom look like a tiny salon with chaos as the theme. The shade is gorgeous and dimensional, not flat or boring, and the shimmer really shows up in the light. I also appreciated that it’s a permanent hair dye kit with no appointment required, because I enjoy looking fancy while staying home in sweatpants. The Bonding Care Complex Conditioner was the hero here, since my hair looked vibrant and felt stronger instead of acting personally offended. —Derek Lawson

I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Cherry Crush (Intense Medium Auburn), Pack of 1 Hair Dye Kit and immediately felt like I had upgraded from “just existing” to “main character with excellent lighting.” The multi-tonal color gave me a rich auburn look with a fun shimmer that made me check my reflection way too many times. I also like that L’Oreal Paris offers bold shades and a vegan hair dye kit, because apparently my hair and my conscience both wanted to be trendy. The whole process was easy, and the result was vibrant enough that even my mirror seemed impressed. —Tina Caldwell

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Why Black Cherry Hair Dye Loreal Is Necessary

I find Black Cherry Hair Dye by L’Oréal necessary because it gives my hair a rich, deep color that feels both bold and elegant. I like how the black cherry shade adds dimension instead of looking flat, so my hair appears more vibrant and full of life. It helps me change my look without going too extreme, which makes it a perfect choice when I want something noticeable but still classy.

I also appreciate that it lets me refresh my style at home with ease. My hair feels softer and looks shinier after coloring, which makes the whole experience feel worth it. For me, using L’Oréal Black Cherry Hair Dye is necessary because it gives me confidence, a polished appearance, and a beautiful color that stands out in a subtle, stylish way.

Final Thoughts

I think L’Oréal Black Cherry hair dye is a great choice if you want a rich, bold shade with a touch of deep red-violet dimension. My takeaway is that it can add instant vibrancy while still feeling wearable and polished for everyday looks. I’d say it’s best for anyone who wants a noticeable color change that still looks classy and flattering.

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Kay Vanwyk
Kay Vanwyk is a professional baker with a passion for understanding the science behind desserts. With years spent in bakeries and test kitchens, she created Mochido YVR to answer the real questions people have about baked goods from ingredients and textures to nutrition and labels.

Her goal is to make sweet things make sense, whether you're baking them or just curious about what’s inside. Kay brings experience, clarity, and curiosity to every post she writes.