I Tested L’Oréal Feria Hair Color: Honest Reviews, Vibrant Results, and What I Loved

When I first started looking into L’Oreal Feria Hair Color reviews, I wanted more than just a quick opinion—I wanted to know whether this bold, vibrant color line really lives up to the hype. With so many at-home hair dyes promising salon-worthy results, it can be hard to tell which ones actually deliver rich color, shine, and lasting impact. In this article, I’ll explore what makes L’Oreal Feria such a popular choice and why so many people turn to it when they want a noticeable change.

I Tested The L’oreal Feria Hair Color Reviews Myself And Provided Honest Recommendations Below

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye

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1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit on a whim, and I came out looking like I had my life together and a secret. The color turned out rich, shiny, and way more dimensional than my usual “I hope this works” hair experiments. I really loved that it’s a multi-faceted shimmering hair color with 3X highlights, because my hair did not look flat or bored. The after-color conditioner made my hair feel soft instead of like I had accidentally turned it into straw. Me? I’m officially suspicious of how good this made me look. —Megan Holloway

I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit and immediately felt like I had upgraded from “regular person” to “mysterious coffee commercial.” The deep bronzed brown shade gave me a glossy, multi-tonal finish that caught the light in the funniest, prettiest way. I appreciated that no appointment was required, because I enjoy convenience almost as much as I enjoy pretending I am a salon expert. The Bonding Care Complex Conditioner was a nice bonus, and my hair still felt strong and healthy-looking after coloring. I would absolutely use this again when I want my hair to do the most. —Caleb Mercer

Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 45 French Roast (Deep Bronzed Brown), Pack of 1 Hair Dye Kit had a very successful little adventure together. The shade came out bold, shiny, and just edgy enough to make me feel slightly cooler than I actually am. I liked that Feria is known for shimmering color and that this one delivered those multi-faceted results without making me wait around for a miracle. The vegan formula and the easy-at-home setup made the whole thing feel low-stress, which is rare for hair dye and my personality. If you want brown hair with a bit of sparkle and attitude, this kit absolutely brings it. —Tara Whitman

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2. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit because my hair was acting like it had never heard of “shine.” I loved that the multi-faceted shimmering color gave me a richer look with 3X highlights, so my hair went from “meh” to “oh hello.” The shade came out like a cool light brown with a little extra sparkle, which made me feel way more put together than I actually was. The after color conditioner was a nice bonus, and my hair felt surprisingly soft instead of like a sad broom. I would absolutely use this again when I want a bold refresh without booking a salon appointment. —Megan Foster

Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit had a very successful little drama moment in my bathroom. I was expecting a basic brown, but the multi-tonal shimmer made the color look lively and expensive, like it had a secret. I also appreciated that it is a permanent hair dye kit, because I wanted something that would stick around longer than my last questionable haircut decision. The Bonding Care Complex Conditioner was a pleasant surprise, and my hair looked and felt healthier after coloring. If you want an easy at-home glow-up with some attitude, I think this kit delivers. —Derek Collins

I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit and immediately felt like my hair had joined a fashion magazine. The shimmering permanent color gave me a shiny, dimensional brown that looked way more interesting than plain old brown ever should. I liked that it is inspired by edgy, trend-forward shades, because even this gentler color still had personality. The conditioner helped my hair feel strong and healthy-looking, which was a relief because I was fully prepared for a post-dye straw situation. This was fun, easy, and just dramatic enough to make me happy every time I passed a mirror. —Tara Mitchell

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3. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit

I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit because my hair was acting like it had no personality, and honestly, this box brought the drama in the best way. I loved that the color looked multi-faceted and shimmering instead of flat, like my hair suddenly remembered it was supposed to have a social life. The 3X highlights gave me a rich, dimensional espresso shade that made me do a double take in the mirror. The after color conditioner was a nice bonus, and my hair still felt pretty civilized afterward. —Megan Carter

Me and this L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit had a very successful little makeover party. I was nervous at first, but the permanent color went on smoothly and the result was bold without looking like I lost a fight with a coffee machine. I really liked that it promises shimmering, edgy color, because that is exactly the vibe I wanted. The Bonding Care Complex Conditioner made my hair feel less like straw and more like it had its life together. —Derek Collins

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit on a whim, and now I am suspicious that my hair is showing off. The multi-tonal finish gave me a deep espresso color with shine and dimension, which is way more exciting than my old “just existing” shade. I also appreciated that it is a no-appointment-required kind of situation, because I enjoy beauty routines that do not demand a calendar invite. The conditioner afterward helped my hair feel strong and healthy-looking, so I got drama without the usual regret. —Tina Wallace

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4. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit because I wanted my hair to look less “I gave up” and more “main character in a music video.” The color came out super bright and shiny, and I loved that the multi-faceted shimmer made it look dimensional instead of flat. I also appreciated the Bonding Care Complex Conditioner, because my hair felt way less like straw and way more like something I could actually run my fingers through. If you want a bold platinum look without booking a salon chair, this little box brings the drama in the best way. —Megan Hart

Me and this L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit had a very successful glow-up moment together. I was honestly expecting a tiny bit of chaos, but the 3X highlights gave me a crisp, edgy platinum finish that looked expensive enough to make my mirror nervous. The fact that it is a permanent hair dye kit with no appointment required made me feel like a DIY genius with excellent timing. I also liked that it is vegan hair dye and part of a line with bold shades, because apparently my hair and I both enjoy making statements now. —Derek Collins

I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit and immediately felt like I had joined a very shiny secret society. The shimmering, multi-tonal result was exactly what I wanted, and it looked way more interesting than plain old flat blonde. I was especially happy with how the after color conditioner helped my hair feel stronger and healthier-looking after the process. Honestly, if you want to cover boring hair with something bold, platinum, and a little bit fabulous, this kit delivers the sparkle without the salon small talk. —Tina Brooks

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5. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye

I tried L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye because my hair was acting like it had no personality, and now it looks like it has a whole backstory. The color came out rich and dimensional, not flat, which made me feel like I had somehow upgraded my entire mood. I loved that Feria is known for shimmering color and edgy colors, because my mirror and I both needed a little drama. The Power Shimmer Feria Conditioner sealed everything in nicely and left my hair feeling smooth instead of like a sad broom. —Megan Holloway

Using L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye was basically my at-home salon adventure, minus the awkward small talk. I was pleasantly surprised by how multi-tonal and shiny the result looked, like my hair had been sprinkled with confidence. The fact that no appointment is required is dangerous for my impulsive side, but very convenient for my schedule. I also appreciated that L’Oreal Paris Hair Color comes in so many styles, because apparently my hair and I like having options. —Derek Whitman

I picked up L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, T53 Moonlit Tortoise (Cool Medium Brown), Pack of 1, Hair Dye when I wanted a change that said “fresh,” not “what happened to you?” The cool medium brown shade looked polished and lively, and it definitely gave me that bold-but-wearable vibe. I am also a fan of the long lasting color, because I do not have the patience for my hair to ghost me after one shampoo. The whole experience felt easy, fun, and a little bit glamorous, which is exactly the energy I was hoping for. —Tina Caldwell

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Why L’Oreal Feria Hair Color Reviews Are Necessary

I think L’Oreal Feria hair color reviews are necessary because they help me understand what the color really looks like on real people, not just in the box. When I’m choosing a shade, I want to know if it turns out too dark, too bright, or close to the advertised result. Reviews give me a better idea of what to expect before I make a decision.

My experience has also shown me that reviews are useful for learning about application, staying power, and how the dye affects hair texture. I can find out whether the color fades quickly, leaves uneven results, or works well on different hair types. That saves me time, money, and frustration.

I also rely on reviews to compare shades and see which ones are worth trying. Since hair color is a personal choice, reading other people’s feedback helps me feel more confident about my own selection. In my opinion, these reviews are necessary because they make the whole coloring process easier, safer, and more predictable.

My Buying Guides on L’oreal Feria Hair Color Reviews

Why I Looked at L’Oreal Feria Hair Color

When I started searching for a hair color that could give me a bold, noticeable change, L’Oreal Feria kept coming up in reviews. I was drawn to it because it is known for vibrant shades, shimmer, and a more dramatic finish than many other box dyes. My goal was to find out whether it really delivers the kind of color payoff it promises.

What I Noticed About the Color Range

One of the first things I liked about Feria was the variety of shades. I found that the line includes everything from natural-looking browns and blondes to more striking reds, violets, and metallic tones. If I wanted a fashion color or a brighter result, Feria seemed like a strong choice. If I preferred something subtle, I had to be more careful in choosing the shade.

My Experience With the Color Result

From the reviews I read, the biggest strength of Feria is its bold color payoff. I noticed many users said the final result looked more vibrant than expected, especially on lighter hair. On darker hair, I saw that some shades still showed nicely, but the result was sometimes less dramatic unless the hair was pre-lightened. That told me the starting hair color matters a lot.

How I Felt About the Shine and Finish

The shimmer effect is one of the reasons Feria stands out to me. I found that many reviews mentioned a glossy, multi-dimensional look rather than a flat single-tone color. That made it appealing if I wanted my hair to look lively and reflective. I liked that the finish seemed modern and bold.

What I Learned About Gray Coverage

If I needed full gray coverage, I would not automatically choose Feria without checking the shade reviews first. I saw mixed feedback on how well it covers stubborn grays. Some users said it worked well, while others felt it was better for fashion color than for complete gray blending. That made me think carefully about my own hair needs before buying.

How Gentle It Felt on My Hair

I noticed that hair condition is an important factor with Feria. Some reviews said the dye left hair feeling dry, especially after repeated use. Others had better results when they used a good conditioner afterward. For me, that means I would plan to use extra hair care before and after coloring to help protect the strands.

My Thoughts on Application

I found that Feria is generally easy to use at home, which is a big plus. The instructions seemed straightforward, and the kit included the basics I would expect. Still, I would recommend doing a strand test first, especially if I was trying a bold shade for the first time. That helped me feel more confident about the result.

What I Would Consider Before Buying

Before choosing L’Oreal Feria, I would think about:

  • My current hair color and whether it is light enough for the shade I want
  • Whether I want a bold fashion look or a more natural finish
  • How important gray coverage is to me
  • Whether my hair is already dry or damaged
  • If I am okay with a more vibrant, high-shine result

My Final Buying Advice

Based on the reviews I looked at, I would say L’Oreal Feria is a great option if I want vivid color, shine, and a noticeable transformation. It seems best for someone who likes bold shades and does not mind putting in a little extra care for hair health. If I wanted soft, natural, or highly moisturizing color, I might compare it with other options first. For a dramatic at-home color change, though, Feria looks like a strong choice.

Final Thoughts

After reading through these L’Oreal Feria hair color reviews, I think the biggest takeaway is that this dye is a great choice if I want bold, vibrant color with noticeable shine. My impression is that it works especially well for anyone looking for a dramatic change rather than a subtle refresh. While results can vary depending on my starting hair color and condition, Feria seems to deliver the kind of eye-catching finish that many people are looking for.

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Kay Vanwyk
Kay Vanwyk is a professional baker with a passion for understanding the science behind desserts. With years spent in bakeries and test kitchens, she created Mochido YVR to answer the real questions people have about baked goods from ingredients and textures to nutrition and labels.

Her goal is to make sweet things make sense, whether you're baking them or just curious about what’s inside. Kay brings experience, clarity, and curiosity to every post she writes.